Guidelines on Creating Teasers

1.  Select “Campaigns.”

2. Type the name of the campaign you are going to create a news teaser for and press “Enter” or “Filter” button. The campaign will be displayed below. If you do not see it in the “Online” section, press the “Offline” button.

3. Press this button to proceed:

4. Then select “Add News.” 

5. The following page will appear:  

The following information will help you in creating teasers: 

1. News title – the name of the teaser. It should be catchy and not more than 40 characters long including spaces.

2. News URL – the link to the news. If you see the sign “Verifying...” it means that this link has already been used. If you need to use it once again you can add “#” and some letters or numbers after the link to make it unique.

3. Choose the appropriate 1 or maximum 2 categories (Please see Category List for more details).

4. Choose the gender of the target audience.

5. Upload an image (optional for Image URL) - upload the file from your computer that you would like to be displayed.

6. Image URL – copy and paste the URL of the image you would like to feature in your teaser. 

Once you have uploaded the image it will be displayed in the window below. You can customize/crop the picture if you feel the need to. Please note that the picture you publish has to be colorful and of a decent quality. Its height and/or width cannot be less than 250 pixels.

7. Short Descr – here you should write the description of the promoted news, which will be shown along with the thumbnail you create. It has to be catching and teasing and it should not exceed 80 characters long including spaces. Do NOT put dot in the end of the description

8. News date – it is set automatically (no need to change it).

9. Expired – here you can choose the number of days the teasers will be broadcasted. Default settings will be applied if you don’t set the term manually, starting from 1 day up to 90 days. Please be careful with setting the lifetime for your teaser and don’t make it longer than the news will be interesting to readers. If an article is about an upcoming movie that will be released in a month, the lifetime period shouldn’t be more than a month. 

10. Put the mark “V.I.P.” if content it is V.I.P. (please see Content Guidelines for more details).

11. All the teasers should be created in accordance with the guidelines provided in Content Guidelines (please find it attached). 

12. Comment moderator – once you’ve created the news it will be moderated and in case it is not approved this field will contain comments according to which the news should be edited

When you are done with creating teasers press the “Save” button and it will be saved in the system. If the moderator finds a mistake in your news or considers it not to be consistent with our guidelines, you will see it in the “Denied” section. You can view this section by pressing “Manage” and then “News” buttons:

This is what you will see next:

“check out” is a comment from the moderator explaining why the teaser cannot be published. In the case above it means that instead of “Check the most …“ there should be “Check out the most …” to make it more complete.

To edit the teaser press the pencil symbol. Once you’ve edited the title the changes should be saved by pressing the “Save” button.

Pieces of advice

• The first letters of the words that are in the Title should be Capitalized. Only articles and prepositions remain in lower case

 • Try to use questions in the title. The reader will responds to HOW Questions (e.g. How Did Donald Trump Become So Rich? How to Become Successful How to Lose Weight Fast) or WHY? Questions (e.g. Why Doesn't She Love You? Why People Sneeze) 

• Provide the actual solutions to a possible problem or dilemma in the title – Where to Get Windows 8 Cool Themes | No More Rumors: iPhone 7 Will Be Revealedin September! 

• Use predictions & analytics in titles – Dollar Falls Against Other Major Currencies 

• When making news teasers about celebrities try to use really popular people – Victoria Beckham, Lindsay Lohan, Angelina Jolie, the Kardashians, Robert Pattinson, Megan Fox etc. Indian celebs: Aishwarya Rai, Priyanka Chopra, Katrina Kaif, Kareena Kapoor 

• Use The X-FILES articles: The Truth Behind UFO! | Alien Corpse Recovered from UFO Crash Site | Top 10 Most Unbelievable Ghost Cases | Yeti Really Exists! | Amazing Ghostly Creatures of the Deep Sea! 

• Feel free to use bright adjectives, epithets, metaphors, figures of speech - "falling in love," "racking our brains," "hitting a sales target," "climbing the ladder of success”; wonderful; miraculous; amazing; strange; astonishing; extraordinary; marvelous; prodigious; surprising; electric; remarkable; marvelous; astounding; striking; breath-taking; controversial; scandal; mind-blowing; disturbing, flabbergasting, etc 

• Try to select interesting and unusual photos that would be both catchy and right on the spot. E.g. Kristen Stewart Gets Nervous because of the "Tacky" Questions. Pick the photo of nervous or preoccupied Stewart on it. 

• Funny pictures need to be really FUNNY! 

• Use before and after topics/pics of EVERYTHING – weight loss, muscle gain, plastic surgery, celebrities, animals, people, photoshop etc 

• Titles should be incomplete & intriguing. Here is an example of a title that is not interesting – Barack Obama Has Been Awarded the 2009 Nobel Peace Prize. The thing is the reader will get all the information from the title and there is barely any stimulus to click on the teaser to learn more. Here is a better way of titling the same news – Nobel Peace Prize 2009 Laureate Announced

How to Get High CTR

• The image must be strong 

• Feet are popular! 

• Strong and tasty images of food gain high CTR

• 9/11 linked with a Discovery, New, or Conspiracy could do well

• News about UFO and NASA secrets are really popular

• WOMEN LOVE NEWS ABOUT RELATIONSHIPS

Remember: People are almost equally interested in both things you SHOULD do, and things you SHOULD NOT do. 

To come up with catchy titles use such phrases as: you've never seen… you'll want to know... you won't believe... top reason to watch… did you notice it… take a closer look…