понедельник, 20 января 2014 г.

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Guidelines on Writing Articles and Creating Teasers

Guideline #1: Positive Emotions Trigger
The images, graphs and the information should trigger only positive emotions in the minds of the readers. The audience should find this information surprising, interesting, amazing, useful or hilarious. The information should be appropriate to readers of various audiences.

Guideline #2: No Sexually Suggestive Images
The use of images depicting people in bikini, lingerie and other revealing outfits (including celebrities) is strictly forbidden. This rule applies to both males and females (it also applies to all the images regarding fitness and sport). The content (images, poses, gestures, facial expressions) should not be sexually suggestive in any form.

Guideline #3: No Violence, Aggression, Blood
It is forbidden to use the images depicting acts of violence, aggression, blood, tears, etc. The content should not in any form or way be related to negative emotions. No creepy/disgusting images or content are allowed.

Guideline #4: List of Forbidden Article Themes
It is forbidden to use in the articles, posts, teasers following topics: Hitler, gambling, religion, terrorism, ugly images altered in Photoshop, especially images of human bodies and faces, cats, alcohol, drugs, prostitution. The use of images with swastika, skulls and other occult/cult items is forbidden.

Guideline #5: Forbidden Joke Topics
It is forbidden to joke about politicians and on parenting fails. The topics of Nazism, fascism, communism, the KKK (Ku Klux Klan) and others related to political intolerance. Avoid using kids pictures for humor topics.
Guideline #6: No Watermarks / No White Background / No Low-Quality Images
It is not allowed to use the images that already have imprinted watermarks, signatures or other irrelevant contents (circles, drawn to attract readers’ attention to a certain part of the image), and images with white background, frames or low-resolution/low-quality images.

Guideline #7: Either Face or Entire Body
The use of photos that depict only certain body parts and do not show the person’s face is forbidden.

Guideline #8: Offensive for Patriotic / Religious / Ethnic Groups
The use of any contents, which can hurt patriotic/religious feelings of various national, ages, ethnic and religious groups is strictly forbidden. The contents should be appropriate to the representatives of all the groups mentioned above.

Guideline #9: No Judgment
When writing an article, post, teaser there should not be any judgment about the people that are being referred to in the article or teaser. Do not judge the people you are showing to the public. In the meantime, witty and smart remarks regarding the situations some people have gotten into are welcome.

Guideline #10: Banned Words
It is not allowed to use curse/taboo words and any words/combinations of words and contractions related to forbidden topics (sex, naked, person`s body etc.) and/or those triggering negative emotions (death, kill, suffering etc.).

Guideline #11: No Free Software Downloads
We do not post articles/teasers related to free software download and online music/video (Torrents, RapidShare, Mediafire etc.).

Guideline #12: No Personalization
Don’t personalize content, i.e. don’t use such words as I, me, my, mine.

ALL articles published on news.nster.com should be written in accordance with all the guidelines specified.
ALL teasers (title, description and photo) created by Nster Company and self-creative partners should be in line with all the guidelines specified.
NO teasers can be created for content which contradicts with one or more guidelines specified.


VIP teasers can only be linked with web pages filled with content, including widgets and banners installed, which fully meets all the requirements described. No VIP teasers are allowed within FUN category.

The Description of Categories

Below are names of categories with description of contents, which fall into each of them.

AMAZING

·        Amazing facts
·        UFO
·        Mysteries of our world
·        Extravagant variants of regular things
·        Street art, graffiti, museums, paintings, cosplay, comics etc.
·        Modern interior design, architecture etc.
·        Articles on extra solar planets, stem cells, new inventions, nanotechnology, dinosaurs, evolution, and science research, etc.

This category should contain only truly amazing news, which can shock, startle or wake people up in a good way. Choose really interesting, unusual, and funny pictures. Pictures must attract the visitors so they really want to click on news. Amaze, entertain, and use humor.

FUN

        Anything in line with NSTER Content Guidelines that supposed to make readers smile or laugh

CELEBRITIES

            All celebrity news
            Gossip
            Photo collections
            News about celebrities’ personal lives

Please note we do not write bad things about celebrities, about their flaws, fails, etc. For us, celebrities are always perfect!

TRAVEL

        Interesting and unusual places
        Picturesque sites
        Popular destinations
        Amazing facts about places and countries
        Latest travel news and reviews on world holidays, travel guides to global destinations, city breaks, hotels and restaurant information etc.

DIGITAL

        Latest technology news: breaking news about computing, gadgets, consumer electronics, wireless technology, and tech reviews etc.
        Cell phone models, releases, descriptions, cell phones of the future, apps for cell phones etc.
        Computer and laptop models, futuristic computers, descriptions and releases etc.
        All about social networks: Facebook, Google+, Twitter, YouTube etc.
        Latest news about leading social media companies
        General social networking
        Social media news in relation to society.
        Software news, freeware computer software, etc. Pay attention to the legality of sites and news. If you see that, the program or site you choose is illegal - you should ask a moderator to check this site. We do not work with illegal sites.
        Everything that is interesting for people who use or intend to use the internet for commercial purposes, including the latest internet news, news about Web searching and Internet use, hands-on advice for developers and IT professionals and developers, etc.
        Please use pictures of gadgets or programs you talk about. People should not be the main attention grabber on pictures for this category.

GAMES (Subcategory of Digital)

        Flash games
        Games for Playstation, Xbox, Wii, etc.
        Games novelties, descriptions
        Games for mobile phones etc.
        Games wallpapers

In this subcategory, we cannot use real photos, only pictures from the game.

HEALTH and BEAUTY

        Exercises to improve the body, how to keep fit, weight loss secrets, yoga, all kinds of diets etc.
        If the person is in the gym or making exercises in the picture, you can use 2 categories: Health and Beauty and Sport and Fitness
        How to be healthy, how to deal with illnesses (methods, cure)
        Mostly oriented towards female audience

FASHION

        Make-up ideas and advice
        Fashion ideas and novelties
        Ways to be beautiful and fashionable
        Make news oriented towards the female audience

DATING

        Relationships, friendship, love and marriage
        Tips on various aspects of dating
        Problems in relationships and ways to solve them

ENTERTAINMENT (Movies and Music)

        Upcoming movie premieres, trailers
        Interesting movie facts and trivia
        Movie episodes, cartoons etc.
        If it is an on-line movie, you should ask a moderator first whether we could work with such a site. Don't forget- we don't work with illegal sites
        Music reviews, interviews, videos, music charts, concert photos and all the gossip from the world of music


SPORT and FITNESS

        Breaking news about sporting events, results, videos, audio and analysis of football, basketball, soccer, cricket, golf, tennis, wrestling, motorsport and all the sports
        Not gossip. Sport fails don’t fall into this category
        Don't write articles / news (photo collection, fails) about cheerleaders for this category
        Mostly aimed at male audience

SOCIETY

        Latest society news
        Comment and analysis from the public and voluntary sectors, including health, children, local government, social welfare and the common good, etc.
        Latest politics news: breaking news, reports on politics, political news coverage on the leaders, policies and agendas, etc.
        Don't forget, we don't abuse politicians
        Economic situations and prospects of different countries, news about currency exchange, economic difficulties, personal and national financial success etc.
        IMPORTANT: Please specify the lifetime of the news in this category, because some political events are interesting for the visitors for a short period only

LIFE and FAMILY

        Family issues: how to deal with parenting issues, what to do if your husband cheats, where to go for a vacation
        Career advice: resume tips, how to find a good job, how to make millions
        Education: where to study, studying advice etc.
        Topics like garden, recipes, apartment / home interior, etc.
        Choose only interesting, catchy and DELICIOUS pictures
        News about interior design

        Pets: various animals, different breeds, animal illnesses etc.

Guidelines on Creating Teasers

1.  Select “Campaigns.”

2. Type the name of the campaign you are going to create a news teaser for and press “Enter” or “Filter” button. The campaign will be displayed below. If you do not see it in the “Online” section, press the “Offline” button.

3. Press this button to proceed:

4. Then select “Add News.” 

5. The following page will appear:  






























The following information will help you in creating teasers: 
1. News title – the name of the teaser. It should be catchy and not more than 40 characters long including spaces.
2. News URL – the link to the news. If you see the sign “Verifying...” it means that this link has already been used. If you need to use it once again you can add “#” and some letters or numbers after the link to make it unique.
3. Choose the appropriate 1 or maximum 2 categories (Please see Category List for more details).
4. Choose the gender of the target audience.
5. Upload an image (optional for Image URL) - upload the file from your computer that you would like to be displayed.
6. Image URL – copy and paste the URL of the image you would like to feature in your teaser. 
Once you have uploaded the image it will be displayed in the window below. You can customize/crop the picture if you feel the need to. Please note that the picture you publish has to be colorful and of a decent quality. Its height and/or width cannot be less than 250 pixels.
7. Short Descr – here you should write the description of the promoted news, which will be shown along with the thumbnail you create. It has to be catching and teasing and it should not exceed 80 characters long including spaces. Do NOT put dot in the end of the description
8. News date – it is set automatically (no need to change it).
9. Expired – here you can choose the number of days the teasers will be broadcasted. Default settings will be applied if you don’t set the term manually, starting from 1 day up to 90 days. Please be careful with setting the lifetime for your teaser and don’t make it longer than the news will be interesting to readers. If an article is about an upcoming movie that will be released in a month, the lifetime period shouldn’t be more than a month. 
10. Put the mark “V.I.P.” if content it is V.I.P. (please see Content Guidelines for more details).
11. All the teasers should be created in accordance with the guidelines provided in Content Guidelines (please find it attached). 
12. Comment moderator – once you’ve created the news it will be moderated and in case it is not approved this field will contain comments according to which the news should be edited


When you are done with creating teasers press the “Save” button and it will be saved in the system. If the moderator finds a mistake in your news or considers it not to be consistent with our guidelines, you will see it in the “Denied” section. You can view this section by pressing “Manage” and then “News” buttons:

This is what you will see next:

check out” is a comment from the moderator explaining why the teaser cannot be published. In the case above it means that instead of “Check the most“ there should be “Check out the most” to make it more complete.
To edit the teaser press the pencil symbol. Once you’ve edited the title the changes should be saved by pressing the “Save” button.

Pieces of advice
• The first letters of the words that are in the Title should be Capitalized. Only articles and prepositions remain in lower case
 • Try to use questions in the title. The reader will responds to HOW Questions (e.g. How Did Donald Trump Become So Rich? How to Become Successful How to Lose Weight Fast) or WHY? Questions (e.g. Why Doesn't She Love You? Why People Sneeze) 
• Provide the actual solutions to a possible problem or dilemma in the title – Where to Get Windows 8 Cool Themes | No More Rumors: iPhone 7 Will Be Revealedin September! 
• Use predictions & analytics in titles – Dollar Falls Against Other Major Currencies 
• When making news teasers about celebrities try to use really popular people – Victoria Beckham, Lindsay Lohan, Angelina Jolie, the Kardashians, Robert Pattinson, Megan Fox etc. Indian celebs: Aishwarya Rai, Priyanka Chopra, Katrina Kaif, Kareena Kapoor 
• Use The X-FILES articles: The Truth Behind UFO! | Alien Corpse Recovered from UFO Crash Site | Top 10 Most Unbelievable Ghost Cases | Yeti Really Exists! | Amazing Ghostly Creatures of the Deep Sea! 
• Feel free to use bright adjectives, epithets, metaphors, figures of speech - "falling in love," "racking our brains," "hitting a sales target," "climbing the ladder of success”; wonderful; miraculous; amazing; strange; astonishing; extraordinary; marvelous; prodigious; surprising; electric; remarkable; marvelous; astounding; striking; breath-taking; controversial; scandal; mind-blowing; disturbing, flabbergasting, etc 
• Try to select interesting and unusual photos that would be both catchy and right on the spot. E.g. Kristen Stewart Gets Nervous because of the "Tacky" Questions. Pick the photo of nervous or preoccupied Stewart on it. 
• Funny pictures need to be really FUNNY! 
• Use before and after topics/pics of EVERYTHING – weight loss, muscle gain, plastic surgery, celebrities, animals, people, photoshop etc 
• Titles should be incomplete & intriguing. Here is an example of a title that is not interesting – Barack Obama Has Been Awarded the 2009 Nobel Peace Prize. The thing is the reader will get all the information from the title and there is barely any stimulus to click on the teaser to learn more. Here is a better way of titling the same news – Nobel Peace Prize 2009 Laureate Announced

How to Get High CTR
The image must be strong 
Feet are popular! 
Strong and tasty images of food gain high CTR
9/11 linked with a Discovery, New, or Conspiracy could do well
News about UFO and NASA secrets are really popular
WOMEN LOVE NEWS ABOUT RELATIONSHIPS
Remember: People are almost equally interested in both things you SHOULD do, and things you SHOULD NOT do. 
To come up with catchy titles use such phrases as: you've never seen… you'll want to know... you won't believe... top reason to watch… did you notice it… take a closer look…